According to KFC researchers, approximately four million people visit a KFC restaurant in the United States every day. U.S. KFC customers enjoy nearly 800 million biscuits each year, 100 million pounds of coleslaw and nearly 200 million pounds of mashed potatoes. Overall, it is estimated that KFC sells 1.8 billion pieces of chicken each year.
Colonel Sanders, now an international pop cultural icon symbolizing family, innovation and entrepreneurial spirit, was born in Indiana, drove a Cadillac and was known to wear his trademark white suit. He made his proprietary recipe famous more than a half a century ago after perfecting it with a pressure cooker.
Chicken is the entree of choice for QSR consumers, with even more servings sold than burgers and a seven percent growth rate over the last five years.
Colonel Sanders, now an international pop cultural icon symbolizing family, innovation and entrepreneurial spirit, was born in Indiana, drove a Cadillac and was known to wear his trademark white suit. He made his proprietary recipe famous more than a half a century ago after perfecting it with a pressure cooker.
Chicken is the entree of choice for QSR consumers, with even more servings sold than burgers and a seven percent growth rate over the last five years.
Source: NPD/Crest 2009. Chicken refers to CREST total Chicken/Turkey and includes sandwiches (salad, grilled, breaded), Fried Chicken (regular and spicy), Baked/Rotisserie, BBQ, Grilled, Nuggets, Strips, Wings, Stir-fry, Parmesan and Other Chicken. Sandwiches include all sandwiches listed in CREST except chicken and seafood, which are included in the chicken and seafood categories.
Source: NPD/CREST 2009. Chicken includes sandwiches (salad, grilled, breaded), Fried Chicken (regular and spicy), Baked/Rotisserie, BBQ, Grilled, Nuggets, Strips, Wings and Other Chicken. Sandwiches include all sandwiches listed in CREST except chicken and seafood, which are included in the chicken and seafood categories.
Source: NPD/CREST 2009




