Multi Unit Franchising
As you open more restaurants you build a broader bench which makes for a more capable operating team. And as you become a multi-unit franchisee, you have additional funds available to build the infrastructure necessary to support your ever expanding team. Deciding if multi-unit franchising is right for you starts with your business vision. We frequently ask people what they would like their business to look like in 5 years. Once that has been determined, we start analyzing what options exist to get them there. Some options involve starting your own business from scratch. Others could well involve getting connected with a franchise operation. Many franchisors are seeking multi-unit owner/operators, however, what's important is that there is a good fit between the prospective franchisee, the vision they have for their business operation and the ideal candidate profile for the franchisor..Why a Franchise?Many franchisors seek out operators with the aptitude and capability to be multi-unit franchisees. They understand what it means to work in a system, frequently they've operated multiple restaurants earlier in their careers and they have demonstrated ability as a team builder. If they show with their initial operations that they have the capability to be certified as a "growth ready" operator, their options are bountiful, In fact restaurant franchises by their very nature lend themselves to multi-unit franchising.
Develop a prototype that works. Market plan to determine where you would like to see them built, and then seek operators that want to be multi-unit owners. In essence, defining a prototype that works and stamping them out to expand distribution. This expansion means business opportunity for interested franchise candidates.Brands that want multi-unit franchisees typically provide training to enable their franchisees. Initially the training focuses on running one store but as you expand, the training does as well - to enhancing your personal leadership effectiveness, to leading multiple restaurants, to properly building your infrastructure. You decide what training your team needs - but the choices have already been developed which makes it easier to implement them.KFC has access to the Yum University system, which has developed a full range of personal development and business development courses. The courses are offered throughout the year, some many times to give you easy access to the material.Making Your ChoiceIf you're interested in multi-unit franchising, keep in mind that franchise offerings have been enabling multi-unit ownership for many years. And Yum! Brands has been a leader in that field - of the Top 99 multi-unit franchise companies in 2009 - nearly 40% came from one of the brands in the Yum! portfolio.Make sure you understand all the requirements and limitations when it comes to multi-unit franchising. For example, you may not be allowed to open two franchises within a certain distance of one another or of another franchise location. You need to realistically understand your financial involvement with multi-unit franchising as well as the long-term costs. However, if you educate yourself about everything involved you may see that this option has the ability to be a meaningful option for you to consider.